Like the artist and designer who inspired the new collection, Louis Vuitton is heading downtown for its new Stephen Sprouse collection.

This week, the company’s boutique on SoHo’s Greene Street will be transformed into a Sprouse destination in time for the collection’s arrival.

“SoHo is a special place for the entire launch of the Sprouse collection,” said Daniel Lalonde, Louis Vuitton North America president and chief executive officer. “It’s in the proximity of where Stephen Sprouse hung out, so we are going to give the entire store a Stephen Sprouse feel. It will have a lot of reminders of Stephen Sprouse. We will be giving it a new identity.”

For instance, the company is wrapping the store in vinyl and spray painting neon graffiti all over the facade. The window display will feature a 6-foot neon light installation in Sprouse’s Rose motif. The store’s interior, enhanced with black brick wall facing, will also be sprayed with the neon graffiti. Read more »