Like the artist and designer who inspired the new collection, Louis Vuitton is heading downtown for its new Stephen Sprouse collection.

This week, the company’s boutique on SoHo’s Greene Street will be transformed into a Sprouse destination in time for the collection’s arrival.

“SoHo is a special place for the entire launch of the Sprouse collection,” said Daniel Lalonde, Louis Vuitton North America president and chief executive officer. “It’s in the proximity of where Stephen Sprouse hung out, so we are going to give the entire store a Stephen Sprouse feel. It will have a lot of reminders of Stephen Sprouse. We will be giving it a new identity.”

For instance, the company is wrapping the store in vinyl and spray painting neon graffiti all over the facade. The window display will feature a 6-foot neon light installation in Sprouse’s Rose motif. The store’s interior, enhanced with black brick wall facing, will also be sprayed with the neon graffiti. Read more »

This week ECAPCITY.COM is releasing Denver Nuggets NBA Fitted Hats in the Air Max 95 Neon colorway. Also in this update are some Washington Capitals NHL New Era Hats in a Purple/Gray/Teal combination.

To see more: NBA & NHL New Era Hats

Visit their retail location:
CAP CITY
5806 Bergenline Ave | West New York, New Jersey 07093 | 201.453.8485

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Reine Et Roi is the in-house label by NYC boutique Classic Kicks. Products are released not too often, but they are always cut & sew and on point in terms of quality. The latest to comes from them is the Neon Colorblock Windbreaker. The jacket comes in a range of colorways and is now available in their online store on the newly launched website.

More images after the jump.

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