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“China Quest” Fitted Cap

Written by Robert on August 3, 2008 – 7:00 am -

The 2008 Beijing Olympics are approaching and maybe now you are starting to feel the buzz going around with the uncountable “Olympic inspired” releases, which seem to pop up daily. Well the New Era ‘China Quest’ fitted cap may be just what you need to satisfy that Olympic itch. The Major x New Era China Quest cap features a design based off of the China Flag, with a red base and gold flecks and threading to incorporate the Major logo. Available now at Major.


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Nike 706 - 100 Innovations

Written by Robert on May 12, 2008 – 5:53 pm -

Nike 706 - 100 Innovations Photo

Designated as an up and coming arts district in China’s capital, Beijing 798 houses numerous art and cultural advancements. In conjunction with the monumental events set to take place this year with the Olympics in Beijing, Nike 706 was created by the innovative sportswear brand to offer attendees a sense of what Nike has accomplished over the years and ultimately highlight their self-proclaimed and well deserved title as the sporting world’s most cutting edge and technology driven brand around. The direction of the exhibition revolved around 100 of Nike’s finest accomplishments in the sporting arena, ranging from its roots in running to accolades in basketball, soccer and cycling among other sports. Actual samples were on hand including Michael Johnson’s infamous gold track spike, various signature models and apparel as well as interactive displays.

http://www.hypebeast.com/image/2008/05/nike-100-exhibition-14.jpg

[via]


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Nike Launches the Hyperdunk

Written by Robert on April 9, 2008 – 7:33 am -

Nike Launches the Hyperdunk

Nike with the help of Kobe Bryant launched the Nike Hyperdunk, the latest addition to their basketball offering and in line with the Beijing Olympics this summer in China.

“Our performance product for Beijing is some of the best work Nike has ever done,” said Nike President and CEO Mark Parker. “The Nike Hyperdunk is a prime example of our commitment to deliver extraordinary innovation and lightweight performance product to the world’s best athletes. Every gram counts in competition. Athletes need superior lightweight footwear and apparel that they can compete in with confidence and that’s exactly what we’ve created for them.”

More photos from the press event LIVE from Nike World Headquarters in Portland, OR after the jump. [Via High Snobiety]

Nike Launches the Hyperdunk


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