KAWS began his career as a graffiti artist growing up in Jersey City, New Jersey. Later moving to New York City in the 1990s, KAWS started subverting imagery on billboards, bus shelters and phone booth advertisements. These reworked advertisements were at first left alone, lasting for up to several months, but as KAWS’ popularity skyrocketed, the ads became increasingly sought after. In addition to New York, KAWS has done work in Paris, London, Berlin and Tokyo.