The TRAKTOR Wien Campaign for online prepaid-card paysafecard ventures into the realm of online-gaming and MMORPGs with the slogan „Don’t let your hero down“.

The Idea: „When gamers neglect their heroes in the gaming-world because they don’t know how to pay online, their heroes need to find another way of making a living. If neccessary with crappy temporary jobs“, according to the Agency. The Campaign encompasses classic print-ads, online-banners, viral-spots, 3D- animations and a raffle at http://www.heldenhilfe.com/.

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To raise awareness for the Weingart Homeless Center, they took a non traditional approach that made people imagine themselves homeless if only for a moment. They photographed a dozen of the 70.000 people living on the streets of Los Angeles. They gave each of them a blank cardboard sign and had them write the same message: Before you turn away, put yourself in my place. Followed by the URL, weingart.org. Then they took those images, blew them up life-size, removed their faces and made them into photo-realistic cardboard cutouts. They placed the cutouts in upscale shopping centers in Bevery Hills and Santa Monica. Soon the homeless could not be ignored. This project not only raised awareness, but it ultimately raised funds.

Agency: David & Goliath Los Angeles, USA.

Sponsored By: check out adgoodness.tv view the best commercials, animations, virals, short films, and more.

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The Trailer for ‘Where the Wild Things Are’ is released. They are doing a really good job of only keeping this video on Apple.com so here is the Link to the trailer.

Just from the artwork above they already took this movie to the next level graphically. It is nice to see another movie taking a VERY common childhood memory and turning it into something enjoyable to adults and children.

Many people expect it, and it will hit theaters on October 16th 2009. Directed by Spike Jonze. Photo from USAtoday.

No matter how many times we collaborate with him, we can always count on Kanye to come with a completely original idea when it’s time do a cover story. And as you probably guessed from the preview he posted on his blog back in January, we’ve got something really special planned for our April/May 2009 issue.

The magazine officially hits stands on April 7, but you can check out the full story now, along with the futuristic photo shoot, co-created with photographer/director Chris Milk. How did we make the hi-tech computer generated imagery? Watch the video below to see the whole process…

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It turns out that it’s possible to develop film in a mixture of instant coffee, washing soda and vitamin C. This is, to me, amazing. Here’s the recipe.

12 oz. water

5 teaspoons instant coffee crystals

3 1/2 teaspoons washing soda

1/2 teaspoon vitamin C powder

Dubbed cafenol (its a geeky photochem joke), the developer is used just like a regular developing solution, only you can make it by raiding the kitchen cupboard (apart from the instant coffee, of course. We know you all have French presses and espresso machines). You will still need a real fixer solution to deactivate the light sensitive materials, and you’ll need to take the same care in loading the film into a developing tank as you would if using regular ol’ Perceptol, but the results are surprisingly good.

Cafenol will turn any film into a black and white negative, similar in effect to cross processing (developing a slide film in color print film chemicals, for example), and you’ll still want to keep the extractor fan running. Despite the ingredients, this mixture is foul smelling. Photojojo:

Holy frijoles! How can things that smell like coffee, nothing, and nothing combine to smell like grim death?

Also, don’t drink it. One thing about this hack that isn’t surprising is that there is a Flickr group dedicated to cafenol photos. And it goes without saying that if you do try this at home, post your results to the Gadget Lab Flickr pool.

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Carbon Fiber ‘C2′ Breaks Down in Half to Fit Car and Home.

Dr. Seuss - Wikipedia

Following the Big Head Boxes, General Mills is deploying a new tactic in ongoing battle for cereal dominance. (pardon the metaphor). Retro cereal box designs are appearing on store shelves in Target, and elsewhere.

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Andrew Hicks is a mathematician. And he uses those math skills, coupled with a little computer algorithm assistance, to create mirrors that accomplish feats like reflecting text without turning the writing backwards.

His mirrors can reflect wider angles, capture 360-degree panoramas without distortion and even reflect vast amounts of infrared data (to measure body temperature).

New Scientist has a complete blow-by-blow of Hicks’ creations, but this lead shot is of a wide angle mirror free of distortion—lines that are straight in the real world remain perfectly straight on the mirror. Who would need such a thing? It’s implemented in a stair-climbing robot that requires precision angle information for each step.

TheOtherStream is the online portfolio of Richard Roberts, a freelance graphic designer and digital artist.

Portfolio: http://www.theotherstream.com/

Tavis Coburn sucessfully mixes vintage illustration style with a rad contemporary twist.

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“Share-a-chair” is a second-hand chair that has been sawn into two parts which are supported by additional legs.First antique chairs were provided wit..

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“The amorphous entities and reaching tentacles emerge and take form much like the navigation of a surfer within a wave. These drawings are executed purely by hand, using Sharpie pens. I begin with a curve, from which lines and forms begin to emerge, evolve, morph, and grow organically, in an intuitive flow, while maintaining delicate, elegant precision…”

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Retro wallets hand-made from cassette tapes. As every ‘cassette wallet’ is hand made, each design is a one-off.

Available from Marcella Foschi, Italy

Please note there is a $4 USD shipping and handling cost for this product to all destinations. $39 product + $4 shipping and handling = $43 total

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