The TRAKTOR Wien Campaign for online prepaid-card paysafecard ventures into the realm of online-gaming and MMORPGs with the slogan „Don’t let your hero down“.

The Idea: „When gamers neglect their heroes in the gaming-world because they don’t know how to pay online, their heroes need to find another way of making a living. If neccessary with crappy temporary jobs“, according to the Agency. The Campaign encompasses classic print-ads, online-banners, viral-spots, 3D- animations and a raffle at http://www.heldenhilfe.com/.

Agency: TRAKTOR Wien, Vienna
Concept: George Moringer, Aleksandar Stojanovic
Creative Directors: George Moringer, Aleksandar Stojanovic
Art Directors: Aleksandar Stojanovic, Bernhard Hörlberger, Julia Reißfelder
Copywriter: Helmut Stekl, Aleksandar Stojanovic
Graphic Designers: Bernhard Hörlberger, Julia Reißfelder
Photographer: Dieter Brasch
3D & Retouching: Vienna Paint

[via]